History of Avoira

A fusion of five specialist businesses

Avoira's incorporation

Avoira is the fusion of five business entities: Pennine, Videonations, Co-Channel, Rocom and Yellowbus in to one new company. They are all long-established, renowned, and trusted specialist providers from the communications industry – merging together to supply fluent technology solutions to UK businesses.  Read the pedigree of each of the business below to understand how this fusion makes Avoira a powerhouse in the communications sector.



Specialists in UC Hardware, Call Management & Infrastructure

Rocom was the largest specialist solutions supplier of communications products, solutions and services in the UK with over 30 years' expertise.

From headsets, handsets, and audio conferencing, to Unified Communications, network connectivity and hosted telephony, Rocom was ideally placed to help enterprise level businesses and public sector organisations optimise collaboration and drive overall efficiency and performance.


Specialists in UC, CX, Radio, Connectivity, Mobile & IT

Pennine was one of the UK's leading independent business communication specialists with an impressive trading pedigree stretching back over 40 years, delivering added-value to local, regional and national customers with a solutions-led approach embracing a range of business communication technologies.

These included unified communications systems and hardware, contact centre solutions, wide area, local area and business wi-fi networks, hosted and IT services, business mobiles, and, of course, their original specialism, business radio systems.


Specialists in Video Conferencing & Audio-Visual

For almost 20 years, Videonations specified and installed video conferencing and audio-visual solutions to businesses right across the UK.

Operating from its premises in Manchester and London, they were fully accredited by leading manufacturers from the industry to deliver custom built solutions that were most suited to their clients' needs.

ISO accredited, Videonations displayed commitment to quality, customer service, and a visible ethic of working towards improving efficiency for both themselves and their customer base.


Specialists in Radio, Telemetry & Microwave Communications

Founded in 1978, Co-Channel specialised in two-way radio and wireless communications, serving a broad range of clients across the West Country and surrounding counties.

Specialist services included radio systems and control systems installations, with particular expertise in licenced and unlicensed microwave communications. They also offered repair, hire, support, and airtime services as part of their portfolio.


Specialists in IT Solutions

Established in 2000, and with premises in Warrington, Cheshire and Sellafield, Cumbria, Yellowbus was a dynamic Managed Services business, delivering Managed IT, Cloud services, Network & Infrastructure solutions and a suite of connectivity solutions for its committed client base. Yellowbus had an expertise in the nuclear, engineering and central government sectors, and operates a Security Cleared Network Operations Centre (SC-NOC), which enables remote monitoring of clients’ critical infrastructure.